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A Model for Evaluating Distance Education
Distance education (DE) refers to the use of digital, networking, and
telecommunications technologies to provide education while allowing
geographical separation between teachers and students. Any single
evaluation of DE is an inquiry into the impact of a specific program on a well
defined group of students. In the aggregate,
however, different evaluations can be combined to yield an overall
sense of DE's impact on the educational process. A model for organizing data
from these evaluations is presented in Figure 1. The model consists of four
high-level categories of variables, and two
perspectives on change.
Variables
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characteristics of the student body
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student outcomes
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characteristics of DE programs
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institutional arrangements
Change
-
short term (blue arrows)
-
long term (red arrows)
Characteristics of DE Program
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Substitute delivery method: This is a 1:1 replacement of one teaching method
for another. For instance, a lecture in a classroom may be delivered
via television or through the Web. Class readings may be delivered in
electronic form instead of hard copy. The innovation is in the medium by
which a traditional method of education is offered.
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Value add: These are techniques that improve traditional
education, but which are impractical or impossible outside of a
digital environment. One example may be establishing project teams with
members who are separated by geography. Another example may be using
various simulation techniques that require computer technology. A third
example may be using discussion group technology organize students'
questions over time. (Of course these methods can also be part of
traditional classroom education.)
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Efficiency: In a traditional class, adequate attention to
students requires a maximum ratio of students to teacher (or qualified
teaching assistant) of about 30:1. I believe that ratios much beyond
this limit make it difficult to carefully grade papers, answer
questions, and otherwise attend to students' individual needs. For many (most?)
DE
programs, the only efficiency gain is in "lecture" elements, where it does
not matter if the number of students is 3, 30, 300, or 3000. As long as
efficiency is unchanged for other elements of education, the economics
of providing education will not change, no matter what the mode of
delivery. DE systems that can shift efficiency can have profound
affects on the cost and availability of education.
Characteristics of the Student Body
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Existing Students, New Access Route for Same Amount of
Education: In this situation students who would ordinarily use
face-to-face educational methods switch to DE. The size and make-up of the student body remains constant.
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Existing Students, New Access Route Leading to More Education: Here the traditional student body remains unchanged,
but because of the availability education through DE, those students seek more
education than
they normally would.
-
New students: In this case the customer base for education
goes up because DE brings in new students who would not otherwise avail
themselves of particular educational offerings.
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Student Clustering : Here what is important is not the
number of students or amount of education they receive. Rather, the
operative factor is the richness of communication among students. For
instance, DE may result in more education for people in a particular
company or interest group. Beyond any individual learning that
takes place, we may expect additional impact from interaction among students
who share common interests.
Institutional Arrangements
-
Shifting Customer Base: Traditionally, schools compete for
students on the basis of quality, cost and geography. Prospective
students choose the best school they can within limits of their ability,
budgets and freedom to travel or relocate. DE weakens the importance of
geography in that competition. This is not only true for the teaching
component of education, but it can also be true for the research
component. For example, when complex machinery can be manipulated remotely
through
easily accessible Web-based interfaces, students doing research may
have less need to live near their universities.
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Change Within Educational Establishments: As DE shifts the
customer base, schools will deal with the same problem that has bedeviled
many traditional companies, i.e. the balancing act required to move one's
traditional customer base from a bricks and mortar environment to a digital
environment. Executives fear that great expense will go into cannibalizing an
existing customer
base, without commensurate change in either the amount of business from existing
customers, or the development of new customers. To exacerbate the problem,
traditional companies fear that if they do not go digital, new competition,
without sunk costs in infrastructure, will move in to compete. Companies are
experimenting with many different solutions to this challenge, with varying
degrees of
success. The result is considerable stress, and a lot of
reorganization, in many companies. The dynamic is exactly the same in
the field of education. As DE exerts its influence,
students' choices for receiving educational services will force schools to
confront these problems.
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Inter-organizational Arrangements: DE technology allows new
business models for relationships among schools. For instance, schools can
develop courses jointly, share a student body, or deploy each others'
faculty for specialized training. Schools are already experimenting with these
models.
Student Outcomes
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Skills/Knowledge: One important outcome measure of any
educational effort must be the amount of information imparted to students.
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Critical Thinking, Problem Solving: Depending on circumstances,
improving students' problem solving ability may be as important, or more
important, than imparting specific information or knowledge. To illustrate,
consider two courses, one an introductory course in literature, and one an
advanced programming course for experienced professionals. Certainly a key
outcome of the literature course should be an increase in students' ability
to analyze literature with an eye toward discerning structure, style, and form.
If they achieved this goal at the expense of reading fewer pieces than in the
original syllabus,
nobody would complain. In the programming class however, students are likely
to already be excellent critical thinkers about program logic. What they
need is factual information about how a particular language works. For them,
the emphasis is on factual learning rather than increasing their ability to
think critically about programming.
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Community Building: In many educational settings, community
building is as important as imparting knowledge or teaching critical
thinking. One good example is graduate education, where one goal of the
process is to develop a generation of colleagues who can interact with each
other over the course of their careers. Another example might be
undergraduate settings where school ties affect life-long career and
business choices. Even in shorter term training, community building may be
important. For instance, participation in training on an innovative
technology may lead, not only to mastery, but to an informal support group
which can provide ongoing assistance.
Perspectives on Change
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Short Term
changes are immediate effects whose observation does not require an extended
time frame. (While a
longitudinal methodology may be strengthen assessment of this change, there are
likely to be good opportunities to obtain good data without much
emphasis on change over an extended time frame.)
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Long term
change
requires
a methodology that tracks change over
time.
Explanation of Feedback Loops
Short Term
Characteristics of DE Program and Student Outcomes:
From the point of view of educators and planners, this is the primary feedback
loop in
the model. This information is critical because it is key to improving program quality. The feedback loop is short because much of the needed
data can be obtained during a course, or shortly after its completion.
Characteristics of Student Body and Student Outcomes:
Because interaction among students can be so important for learning, this
factor must also be included in assessments of student outcomes. As with the
content of the program, the necessary data can be obtained during, or soon
after, a course is completed.
Institutional Arrangements and Characteristics of DE Program:
Institutional arrangements can also have direct impact on the characteristics
of DE programs. For example, as a way of capitalizing on DE's reach, a school may choose to begin offering courses to
non-traditional students. Doing so, however, may require special teaching
elements to accommodate students whose study skills are rusty. I
treat this as a short feedback loop because I assume that reasonably good
planning for any given course will take this issue into account.
Long Term
Student Outcomes and Characteristics of Student Body:
As particular DE programs gain reputations for quality they will draw more, or
different students. Assessing these changes will take a relatively long time
because it takes time for students to learn about, and then commit to,
alternative sources of education.
Characteristics of Student Body and Institutional Arrangements:
As students rearrange themselves among educational institutions, there is bound
to be an impact on the institutions themselves. They will either change to
press their advantage, or change to gain back lost ground. Here too a
longitudinal perspective is needed because organizational change is slow. It
will take time for schools time to make decisions about change, and then to act
on those
decisions.
Institutional Arrangements and Characteristics of Student Body:
Institutional arrangements, of course, may have an impact on the
characteristics of a student body. For instance, a school may change its
admissions criteria, or begin to market new programs to potential new types of
students. While immediate impact may be observed for a particular course or
semester, it will require time to determine whether those are enduring changes.
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